Giuseppe Riva (http://www.giusepperiva.com) is Full Professor of General and Cognitive Psychology, Communication and New Media Psychology at the Catholic University of Milan (Tenure position - http://www.unicatt.it), where he is also Director of the Interactive Communication and Ergonomics of New Technologies Laboratory. Riva is also the Founder and Director of the Applied Technology for Neuro-Psychology (ATN-P) Lab. at the Istituto Auxologico Italiano (a leading Italian hospital, where clinical activity and research are carried out together. I.R.C.C.S. - http://www.auxologico.it), focusing on the application of new technologies and their effects on brain and behavior in normally functioning individuals and people with a variety of psychiatric and neurological disorders and conditions through a range of methodological tools.